Archives for April 18, 2010

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Ex-Innocent Drinks entrepreneurs expand gum business

By Elaine Watson

Peppersmith - the premium chewing gum firm created by former Innocent Drinks executives Mike Stevens and Dan Shrimpton, is aiming to expand beyond gum into mints and other confectionery products.

Beetroot takes on Red Bull with ‘one-shot’ juice

By Elaine Watson

The firm behind heart-friendly beetroot juice Beet It is aiming to complete its first production run of a ‘one-shot’ 70ml version this month to provide a healthy alternative to drinks such as Red Bull Energy Shots and Lucozade Alert Plus.

Groundhog Day for European health claims?

By Shane Starling

“Many in industry are pinning their hopes on EFSA showing them the light at the meeting, including the likes of Danone, which withdrew three probiotic immunity/digestive health article 13.5 claims in April, citing clarification it is expecting on Big...