Archives for May 12, 2011

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Beechdean buys Loseley Ice Cream brands

By Anne Bruce

Beechdean Farmhouse Dairy Ice Cream has bought Loseley Dairy Ice Cream’s brands out of administration, and revealed plans to double its own turnover to £20m within two years as a result.

Large brands boost online advertising spend

By Rick Pendrous

Major brand owners such as Coca-Cola, Mars and Unilever are increasing their marketing spend on social media channels such as Facebook, Twitter and YouTube to interact directly with consumers using smartphones, while small firms are also upping their...

Premier rolls out red carpet for jittery City

By Graham Holter

Premier Foods is hosting an investor day today (Friday) with the aim of convincing sceptical analysts and investors that its business strategy is sound.