Archives for October 20, 2011

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Premier Foods trusts in Power Brands and partnerships

By Dan Colombini and Mike Stones

As pressure mounts on troubled food giant Premier Foods, the firm clarified its Power Brand strategy based on stronger supplier partnerships and hired the financial services firm PricewaterhouseCoopers to handle crunch talks with its banks.

Sales up across the board at Diageo

By Dan Colombini

Drinks giant Diageo has made a positive start to its financial year amid concerns from City analysts that the firm’s targets were over ambitious.