Lucrative seniors market ripe for new food products
Food firms are failing to exploit the lucrative ‘seniors’ market and are instead focusing on new products launches for the cash-strapped under 35s.
Food firms are failing to exploit the lucrative ‘seniors’ market and are instead focusing on new products launches for the cash-strapped under 35s.
Food manufacturers have promised to add more fruit and vegetables to ready meals, as part of the Public Health Responsibility Deal (PHRD) pledge.
A Suffolk food firm claims its £23,500 fine for making false claims about the ingredients in its pesto was “heavy handed” and “wasted public money”, adding that Cambridgeshire County Council backed its view.