Archives for March 2, 2016

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Tesco to use social media to drive frozen sales

By Rick Pendrous

Tesco has plans to boost its online sales of frozen foods – where it sees greatest opportunity to drive volume – in an attempt to address an underperforming category instore, using social media as a promotional vehicle, its frozen category director has...

Sugar reformulation blighted by restrictions

By Rick Pendrous

Restrictions on the use of high intensity sweeteners continue to frustrate food manufacturers trying to reformulate products by reducing added sugar.

Range reviews point to more pain in store

By Rick Pendrous

Asda is the latest high street multiple to announce that it was conducting a “range review’’, wherein as much as 25% of its stock-keeping units (SKUs) will be removed from sale in some categories.