Myprotein signs five-year Iceland deal
Sports nutrition brand Myprotein has signed a five-year deal with Iceland Foods to launch its range of frozen ready meals into supermarket stores across the UK and overseas.
Sports nutrition brand Myprotein has signed a five-year deal with Iceland Foods to launch its range of frozen ready meals into supermarket stores across the UK and overseas.
Chicken will be the best-positioned protein due to its low price position in times of pressure on consumer spending power but rises in production costs and the long-term impact of COVID-19 threaten to disrupt the sector, according to Rabobank.
Long read
A year like no other, favoured tagline of the pandemic, could easily apply to food and drink reformulation in 2022.
Free-range egg supplier Noble Foods has appointed developmental chef David Parker to its marketing and innovation team.