European Commission

The EU proudly presents ‘More Than Only Food & Drink – blending innovation authenticity, quality, sustainability, and safety’, a comprehensive communication campaign designed to showcase the outstanding qualities of EU food and beverage products to UK food industry professionals.

The mission of the campaign is to reinforce awareness and appreciation among UK food businesses of the key characteristics that make EU F&B products stand out. We focus on four primary pillars: uncompromising safety, exceptional quality, guaranteed authenticity, and commitment to sustainability.