Vegetarian first for Rustlers
Kepak-owned burger brand Rustlers has unveiled its first vegetarian burger to tap into growing customer demand.
Made with chickpea, grated carrot and coriander, the Rustlers Moroccan Vegetarian Burger is served with mango chutney and a yogurt & mint sauce and has been developed to appeal to younger consumers.
Kepak marketing and business development director Adrian Lawlor said: “We are very excited about the category growth potential that this new launch offers.
“With a third of consumers actively seeking to introduce plant-based options into their diets, we feel that as a brand synonymous with taste and convenience, Rustlers can really bring something new to the market, with convenience and enjoyment considered key requirements by flexitarians.”
