McDonald's new look focuses on ingredients and provenance
In a move that will be extended globally over the coming months, and could well inspire retail imitators, McDonald's UK has introduced new designs...
In a move that will be extended globally over the coming months, and could well inspire retail imitators, McDonald's UK has introduced new designs for its food packaging.
The packaging focuses on individual ingredients, and chief marketing officer Jill McDonald says: "More than ever these days, people are interested in what's in their food, how it's made and where it comes from." The graphic redesign is the work of UK design company Boxer, part of The Marketing Store Worldwide.
The board structure of the packs stays the same. The UK chain says that as part of its policy of using renewable resources, it successfully eliminated the last expanded polystyrene from its packaging earlier this year.
