Splat go the Jammie Dodgers
Burton's is expanding its children's biscuit brand Jammie Dodgers with a new out-of-home snack product entitled Splat Snacks. The crunchy, chewy...
Burton's is expanding its children's biscuit brand Jammie Dodgers with a new out-of-home snack product entitled Splat Snacks.
The crunchy, chewy splat-shaped biscuit and cereal snacks - which include crisped rice, oats and raspberry fruit pieces - are designed for lunch boxes and after-school treats. The move follows the launch of Jammie Dodgers Snack Bars in the cereal bar segment.
"This year is a big year for Jammie Dodgers, we want to continue to build momentum for the well-loved brand in the important out-of-home market as well as remind consumers about the brand's core attributes," said Jaspal Chada, marketing director at Burton's Foods.
