Crosse & Blackwell makes a move into meatballs
The move was in response to research by Nielsen Homescan, which indicates that two-thirds of meatball sales are to households with families.
To tap into this market, the 370g ring-pull cans will feature characters from Scooby Doo on pack and will be supported by strong in-store promotional activity.
Crosse & Blackwell's 4kids range also includes canned pasta that features Disney characters.
Chris Wright, md for Crosse & Blackwell, says: "Sales of canned meatballs are showing year-on-year declines, while our 4Kids character range has captured a 24% value share of the children's canned pasta market and built annual sales of £2.3M.
"We spotted an opportunity to drive value back into the meatballs market with a range that combines our trusted 4Kids branding with strong on-shelf stand-out."
Contact: Crosse and Blackwell
