Gressingham responds to 'growing demand' for duck
According to Kantar Worldpanel, the sales of fresh duck for the first half of 2015 experienced a growth of 19% compared to last year. Gressingham is aiming on capitalising on this movement by further stimulating growth.
The company recognises that not everybody enjoys touching raw meat. They used this as inspiration to ensure the meat comes in an oven-proof bag, with the consumer not needing to touch the product until it has been cooked.
On top of this, the cooking process is cleaner and more efficient as the fat and juices produced when cooking are retained in the bag. This results in the duck remaining moist as the juices remain in the meat.
"Our goal is to make cooking with duck at home as easy and appealing as possible," said Gressingham's marketing director Steve Curzon.
"The new roast in the bag products take away many of the negative elements of cooking a roast meal and make it a simple and quick meal to prepare."
These innovative products follow Gressingham's efforts to promote duck within British households. The firm has heavily invested over the last three years to encourage an extra half a million of UK consumers to cook with duck.
