East meets West in ethnic foods partnership
Fazila Foods will join Clayton Park under the family of brands supplied to Spar stores by wholesaler James Hall & Co, one of the largest employers in Lancashire with more than 3,000 staff.
The new range will include spicy samosas, onion bhajis, fresh wraps and curries targeted at an identified demand for ethnic foods by UK consumers.
‘Strengthen the business’
Commenting on the partnership, Barry Thomas – founder and managing director of Clayton Park – said: “We are very excited about bringing Fazilas authentic range into our product portfolio. I am sure we can provide some unique recipes that will help both businesses to develop van sales and strengthen our businesses in the market.”
Already supplying Spar stores around the north of England, Fazila said its partnership with Clayton Park has the potential to expand its distribution further in the symbol group’s 2,600 UK stores.
Fazila Foods founder and managing director Fazila Malek added: “We’re looking forward to a positive future working with Clayton Park Bakery and James Hall & Co. With these great businesses we’re expecting to strengthen a secure and successful future for our staff and customers.
East meets West
“The partnership of Fazila Foods and Clayton Park Bakery is a true meeting of East and West, and this is reflected in the products we are offering. It’s a fusion in every sense of the word.”
Malek started Fazila in 1997 producing a range innovative handmade ready meals with the freshest and finest ingredients. Within two years of trading the business moved production from a home kitchen to a 557.4m2 manufacturing facility, before shifting again to a 1,444m2 this year.
Meanwhile, UK fruit business J O Sims has partnered with German ingredients company Bösch Boden Spies, to expand into Continental Europe.
