Fentimans extends supply chain partnership with Wincanton

The five-year extension will see the supply chain business as Fentimans’ dedicated warehouse and transport partner, managing operations from Wincanton’s shared-user distribution centre in Middlewich, Cheshire.

Services include the distribution to the drinks firm’s UK domestic market and the assembly and preparation of export lads for onward shipping to global markets – delivering about five million products annually.

Longstanding partnership

Ian Vaughan, Logistics Manager at Fentimans, commented: “Fentimans are delighted to be extending our long standing and fruitful partnership with Wincanton for a further five years.​

“The quality of our working relationship and agility of the service provision will position us very positively in driving our longer-term growth strategy.”  ​

Fentimans will also continue to benefit from Wincanton’s EyeQ tracking technology, which offers the manufacturer accurate, real-time visibility of its stock, proof of delivery and optimisation of delivery routes.

Wincanton managing director of grocery and consumer James Hurrell added: “We're proud to build on our long-term, valued partnership with Fentimans and to support its growth across domestic and global markets. ​

Bright future

“Our brilliant team at Middlewich are excited to continue delivering excellent performance for Fentimans and its customers and we look forward to a bright future together.”​

Fentimans is a family-owned business that started in 1905 by Thomas Fentiman and is presently run by Eldon Robson – Thomas Fentiman’s great, great grandson. Last month, the drinks firm revealed the top bold and strong flavours,​​ according the British public.

Meanwhile, Princes has agreed a ‘landmark’ deal with drinks manufacturer Capri-Sun​​ to produce 250m of its titular juice pouches at its production facility in Bradford, creating up to 60 new jobs.

The partnership followed a recent move by Capri-Sun that’s aw the company bring sales and distribution in-house after a long-term agreement with Coca-Cola Europacific Partners.