New listings for food and drink manufacturers

Bubbleology adds Ocado to list of retailers​

Bubble tea brand Bubbleology has secured a new listing with online supermarket Ocado.

The listing includes two varieties of its home bubble tea kits – the ‘Fruit Bubble Tea Mixology Kit with raspberry and passion fruit tea and strawberry and mango popping boba’ and the ‘Milk Bubble Tea Mixology Kit with taro and brown sugar milk flavours instant tapioca pearls’.

Both retail at £7 per kit, while single serve kits are also available at £2.30 each.

All Bubbleology home kits come with a straw and the ingredients to make the bubble tea up to three minutes.

Since forming a strategic partnership with Aimia Foods in June 2023, the Bubbleology home kit range has been made available in more than 1,500 retail stores across the UK including ASDA, Tesco, Morrisons and B&M.

Commenting on the Ocado listing, Bubbleology CEO Assad Khan said: “As one of the UK’s leading online retailers, this new Ocado listing cements our position as the frontrunner in the UK’s bubble tea market, both in and out of the home and is set to significantly extend our brand reach.​

“At Bubbleology, we strive to be at the forefront of consumers’ mind and with our continuous innovation and development within the FMCG sphere, we truly are achieving this.”​

Tesco to stock JNCK non-HFSS cookies

JNCK Bakery will have its cookies stocked by Tesco from October 2024 after joining the retailer’s accelerator programme.

According to JNCK, its non-HFSS cookies contain 90% less sugar and 50% less saturated fat when compared to existing products, as well as three-times the protein and five-times the fibre.

Having launched in 2023, the cookies will be stocked in more than 500 Tesco stores across the UK, as well as online, at an RRP of £3.95 for a three-cookie multipack.

JNCK is also one of 16 brands to be selected for the second cohort of the Tesco accelerator scheme, which includes a year-long programme of listings, mentoring, learning and development focusing on growth.

“We’ve been blown away by the success of our cookies since launch, we are already stocked in a number of independent and foodservice outlets and outsold some leading brands on GoPuff when we first launched – but this is now a huge leap forward in the growth of our business,” ​said co-founder Alex Brassill.

“We want to redefine junk food and support people living healthier lives by removing sugar. Over two years of testing with over 2,000 trials went into getting our cookies right, so seeing them on sale in Tesco will be amazing.”​

Mogu Mogu gains Yo! Sushi listing

Mogu Mogu has earned its first major foodservice and restaurant trade listing through Yo! Sushi.

The mango and blackcurrant varieties of the soft drink are being rolled out in Yo! Sushi restaurants and 50 of its kiosks now, after Mogu Mogu achieved 216% growth in the retail channel over the past year and sold 41m bottles.

Every bottle feature pieces of nata de coco, with the 17 different flavours available in 320ml and one-litre formats.

Mogu Mogu is distributed in the UK by Asco Foods. Commenting on the deal with Yo! Sushi, Asco director Sunny Chadha said: “We know that consumers across both retail and foodservice are keen to seek out new experiences and, having built a large and loyal fanbase for Mogu Mogu in retail, we are now ready to build on that success and extend it into the restaurant and foodservice sector.​

“We’ll be announcing further collaborations shortly, and social media is a channel we’ve used particularly well to foster a growing, passionate fanbase for Mogu Mogu, particularly among Gen Z’s and Millennials – something we’re building on by leaning into popular culture through strategic partnerships with high-profile influencers and celebrities whose audiences and their interests align with our own.”​

Fry’s plant-based mince listed by Tesco

Plant-based brand Fry Family Foods is launching its new ‘Shape & Sizzle Mince’ in Tesco stores nationwide from 9 September 2024.

The 100% vegan frozen mince retails at £2.50 for 300g and is made from non-GM soya. It is also high in fibre, low in saturated fat and a source of protein.

According to Fry’s, a blind consumer taste panel with over 100 plant-based consumers named the product as the best option when compared to other popular plant-based mince products.

“We believe our Shape & Sizzle Mince is the first ever shapeable plant-based mince in UK supermarkets, which means consumers will now have a lot more versatility when it comes to making their favourite family meals,”​ said Emma Herring, head of marketing at Fry’s and LIVEKINDLY Collective in the UK.

“The mince works well for meatballs, burgers and koftas as well as other classics such as Bolognese, shepherd’s pie and lasagna.”​

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