Asian sweet maker opens manufacturing hub
The new 480m2 site in Cato Street will manufacture products for sale in its retail outlets in Birmingham and London, which employ more than 20 people.
Mushtaq Sweet Centre owner Mohammed Javaid said the firm had recently hired three more members of staff to cope with the growing demand for its traditional sweets.
‘Freed up space’
“We identified the need to manufacture from an independent site which has freed up space in each of our retail outlets where the manufacturing used to take place,” Javaid said.
“This has enabled us to improve the retail experience for our customers and manage our manufacturing process more efficiently.”
Established in 1987, Mushtaq Sweet Centre makes sweet and savoury snacks and uses premium ingredients such as 100% buffalo milk.
‘Witnessing the progress’
Mohammed Fiaz, senior business manager at Barclays in Birmingham, said: “We have enjoyed a relationship with the business for many years and I have enjoyed witnessing the progress made by Mohammed and his team.
“I am delighted we have been able to fund the purchase of the new, bespoke manufacturing site which will bring about greater efficiencies in the business and also open up new opportunities within the retail spaces the company has.”
