NPD GALLERY
Matcha Kit Kat heads west
Following the success of the Ruby Chocolate KitKat, Nestlé has launched the Matcha Green Tea variant of the four-finger chocolate snack across Europe.
For the first time outside Japan, consumers will be able to get their hands on the novel snack – just one of 350+ flavours of KitKat that have been made available in the country over the years.
Nestlé combines the traditional green tea powder with white chocolate to give the snack its distinct look.
“Nestlé in Japan has taken KitKat to the next level in the last two decades, with innovative flavour combinations and inspiring special editions. We are excited to bring one of the most iconic Japanese KitKats back home to Europe this year,” said Alexander von Maillot, global head of confectionery at Nestlé.
