NPD GALLERY
Nationwide launch for free-from ready meals brand
Free-from food-to-go brand Pollen + Grace has launched its range of ready meals into Tesco and Co-op stores across the country.
The range comprises 17 ready meals and snacks made from 100% natural ingredients, including breakfast pots, lunch boxes, hot pots and snack bars.
The hand-prepared meals are designed as a ‘complete meal’, containing a balance of carbohydrates, proteins and fats, and are free-from gluten, wheat and dairy, with 90% of the products being vegan.
Pollen + Grace has also overhauled its packaging to be more eco-friendly and is aiming to launch compostable packaging for its ambient range in the third quarter of 2019.
Co-founders Kristina Komlosiova and Stephanie Johnson said: “We’ve come a long way from when we first started up and the market wasn’t suited to those with food intolerances or anyone who simply wanted to be healthier without compromising on taste and quality.
“Now, as awareness and desire for these types of products has grown so voraciously, we feel well-positioned to successfully capture it.”