All eyes on the latest bakery and confectionery trends – photo gallery

From the rise of floral flavours in creams and custards, to the use of flour alternatives made from beetroot and spinach in bread, the bakery and confectionery sector is awash with innovation. We pick out a selection of what’s hot in this photo gallery.​

It comes hot on the heels of a new report from Puratos into the leading trends in the sector. Taste Tomorrow 2019, A Foodstep into the Future​, shows that although taste and texture are still key considerations for consumers, freshness and ‘sharing the story’ behind bakery are more important than ever and the craft bakery trend shows no sign of slowing.

Goods baked on-site​

After questioning 17,478 consumers in 40 countries, the report finds that 66% of people appreciate seeing goods baked on-site – an increase since Puratos’ last report in 2015 – and 55% of consumers say they find it interesting when traditions, heritage and history were shared.

“Training staff on your brand story means they are able to share this with customers and instil in them the same passion you and your team feel,” ​says Vera Malhotra, marketing director at Puratos UK.

“Ensure your brand story is incorporated into your branding and communicated at any relevant events or initiatives, as well as across all social media activity. Share your brand story consistently, honestly and passionately, and you’ll see the return in customer interest and loyalty.”​

To find out what else is leading the way in the bakery and confectionery sector, click on the arrow on the right-hand side of the above image.