MARKET TRENDS
One to watch: Café culture
Innovations in the café beverage market are moving into bakery, says Jacqui Passmore, UK and Ireland marketing manager at Dawn Foods. “Bakery is now taking its inspiration from the beverage menu in coffee chains, like Starbucks with seasonal offerings such as pumpkin and mixed spice latte cupcakes [pictured] or caramel latte muffins,” Passmore says. “These flavours appeal to a younger consumer for whom coffee culture is now part of everyday life.”
